Sally Dale

A founding member of ioda, Sally holds the position of Company Finance Director responsible for all strategic financial issues including oversight and governance. As part of this role Sally is our Apprenticeship lead and our client liaison for these programmes.

However she has also extensive experience in learning and development specialising in executive coaching and group facilitation.

Sally specialises in working at strategic and operational management levels, with a strong emphasis on gaining buy-in from senior leaders. She works extensively across the UK in all sectors including public, corporate and voluntary as well as internationally where she has coached executives in Rwanda, India, The Maldives and The Sudan.

Sally has also developed a range of financial training programmes including our highly successful commercial awareness workshop. Her engaging and pragmatic approach has built a client base that appreciates how the perceived ‘complex’ world of finance is simplified and brought to life.


Grimston Grange Offices, Grimston Park, Tadcaster, LS24 9BX
Tel: +44(0)1937 831414 | Email:

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